The BMW Corporate Culture Essay example -- Business Analysis

When asked to describe the culture at BMW, to do that one must first give a few definitions of the word culture that would give the most accurate description. First would be â€Å"The sum of attitudes, customs, and beliefs that distinguishes one group of people from another. Culture is transmitted, through language, material objects, rituals institutions which can be connected to motivation, and art, from one generation to the next.† Motivated employees that show commitment to their tasks has proven to be a crucial factors that help to motivate employees to work in line with the goals and aspirations of the company. Secondly we would use â€Å"Intellectual and artistic activity and the works produced by it.† Thirdly one would use â€Å"The behaviors and beliefs characteristic of a particular social, ethnic, or age group.† At the German BMW Plant, employees there have the perception that their culture is quite unique because the atmosphere is very cheerful and friendly which allow everyone to be at ease with their work. The employees take pride in having the opportunity to express their opinions as well as their likes and dislike in their departmental meetings. BMW has proven to be a huge competitor in the auto industry with more than $60 billion dollars in sales, which is still much smaller than its American rivals. There are few companies that have been as consistent as BMW in integrating and producing its ever-changing product line, with its luxurious features and its unmistakable quality. Much of BMW’s highly rated success stems from an entrepreneurial culture that is rare in most corporations but is common in the ideology that the Germanys believe in. With diversity being a priority for the BMW Company still over three quart... ... one can be and making those around them be the best they can be as well. Also when one has a product that is second to none and one can be a part of a team that done so will give one a since of proud as that the BMW founders have in themselves and what they are able to build. Working in such an environment where diversity is what shows the people who they are and what they have done to make their product on the cutting edge of technology and performance will be an identity that one will be able to walk with your head held high knowing that they are the best. Works Cited Alvesson Mats & Berg Per Olof(1992). Corporate Culture and Organizational Symbolism. Berlin: Walter de Gruyter& Co Bang Henning(1999). Organisationskultur. Lund Studentlitteratur Hofsted, Geert(1991). Cultures and Organizations Software of the mind. McGraw Hill International UK